![]() Text in product shots does not count towards the 20% limit for an image.įacebook has removed its image text overlay tool, which was available on their website. ![]() According to Facebook’s Previous 20% Text Rule:Īds and sponsored stories in the Facebook Newsfeed may not include images comprising more than 20% text. But don’t worry! Our Facebook text overlay tool is still available here to help your social media marketing team maintain ad quality. Facebook says that images with 20% or less text will generally perform better.įacebook has removed its image text overlay tool, which was available on their website. Facebook still encourages advertisers to abide by the 20% text rule. ![]() However, this doesn’t mean that text-heavy images will perform well. The new ad policy allows advertisers to promote their posts even if the text limit crosses the 20% rule. Facebook continually strives to improve the quality of the ads that appear on its platform and update its ad policy to maximize value for people and businesses. The latest update on Facebook’s ad policy waives the 20% text limit on ad images.
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